Okay – I almost spit when I heard the latest Dunkin Donuts commercials. Â But first, a little background. Â Who do you think owns Dunkin? Â Did you heard that they got bought out a few years back? Â I did, and the name just blew me away. Â It was a three partner buyout that included the Carlyle Group. Â You remember them, right? Â George H. W. Bush and his ilk? Â The same people that were meeting with Osama bin Laden’s family on September 11th, 2001? Â Yeah, they are part owners in Dunkin Donuts now.
So I thought it was going to be a little odd, but hell, they’re capitalists and want nothing more than return on investment. Â They have slowly tried to rebrand away from donuts and towards coffee. Â They seem to be doing okay so far.
That brings me to tonight’s new commercial airing on The Discovery Channel during some mindless show. Â It’s a lady in a labcoat, asking people to judge two different coffees. Â The person chooses “A”, and the shot goes to the clipboard where “A” is Dunkin Donuts and “B” is Starbucks. Â (Note: You only ever see cup A – you never see cup B at all!). Â After a few people from the street/garage/etc tell her that “A” is their choice, and she checks it off her sheet, the announcer comes on. Â And what does the announcer say?
REAL hardworking Americans prefer Dunkin
Wow… So do these REAL hardworking Americans only live in Palin’s pro-American and more-patriotic sections of the US? Â Come on, Dunkin Donuts. Â Why don’t you just start using the “elitist” crap on Starbucks patrons?